No Comment
Labels:
Business Informations
...and Earn $100,000 a Year, Collect Large Fees Helping Others....and Borrow All The Money You Need Becoming a Money Broker is one of the easiest and most rewarding endeavors available. Virtually anyone can become a Money Broker with the smallest investment. You can start this business on a part-time basis, and earn large "Finders Fees," or open your own office and work fulltime with absolutely unlimited income potential.
Until very recently, the "secrets of money brokering" were closely guarded and known only to a few select bankers, investment corporations, and business consultants. No other business offers the potential income figure for so little investment! As an example, starting with less than $100, some money brokers have made $100,000 their first year in their business! This is the ideal way for a man or woman to supplement his or her present income, or change professions after a period of time. It is an absolute "dream-come-true" for the
semi-retired, or retired office worker.
There is hardly another business requiring less than $100 in start-up cost that can put you in a six-figure income bracket so quickly. None of them give you the power, prestige, or status---respectability in your community---equal to that of the Money Broker. To get started, you'll need stationary, envelopes, and business cards with your own letterhead. When ordering, be sure to include your phone number. Also have copies made of your Fee Agreement. We have presented a typical Fee Agreement form (which you may duplicate after eradicating the instructions we have given in blanks) As we started, the investment in this business is small; when you have your stationary, envelopes, cards and the Finder's Fee Agreement in hand, you have spent part of it. The other part will be discussed now, because you have to "find" both borrower and
lender to really get underway.
Once you have your "working paper," you will run some advertisements in your local paper under the headings "money to Loan," or "Business Opportunities." Typical ads might read:
MONEY AVAILABLE FOR BILL CONSOLIDATION, HOME REPAIR, BUSINESS EXPANSION, ANY WORTHWHILE PROJECT CALL JOHN 423-8821
(This ad would be used to "pull" BORROWERS)
BUSINESSMAN NEEDS CAPITAL FOR EXPANSION. EXCELLENT COLLATERAL AND REFERENCES. CALL JOHN JOHNSON AFTER 4:00 PM 423-8821
(This one would be to attract LENDERS)
In response to the calls or letters from prospective clients, you will have to be prepared (really BE prepared by practicing) with the proper answers and sales pitch--(to the prospective borrower): "Yes, this is John Johnson. Thank you for calling. First I will explain how we operate. I'm a money broker, Mr. (USE HIS NAME!)____. I bring you, the borrower, and the lender, together. I have different money sources available---banks, insurance companies, private investment groups of doctors, dentists, lawyers, and other professional people. My sources are in business to make money by lending out money. Let's see-- I need to determine your needs and the purpose of the loan in order to properly prepare the necessary financial papers for your loan request as many as ten different lending groups in order to get the loan for you. Once I have an approval on your loan request, I'm paid anywhere from 2% to 10% of the total loan figure...important for you to remember, though, is that I don't get paid less I GET the loan for you. I do, however charge a $100 non-refundable Application Fee to cover my expenses in preparing your request for loan papers and presenting this portfolio to the lenders. In a nutshell, that's how these types of loans are negotiated. Now then, how much will you need?
(Note that five successful registrations per will bring you $500 each week.)
This is where you begin to acquire the information you are going to need to proceed--the amount of money needed---purpose of the loan---terms the borrower wants for repayment--and a profile of his background--education, employment record, date of birth, Social Security number, marital status, general health, and number of dependents. Next you type this information onto the proper forms, assembling all into a portfolio and presenting it with a cover letter to at least five different lenders for their consideration. When the loan is granted, you collect your Brokers Fee--a pre-determined percentage of the total loan figure.
(TYPICAL FEE AGREEMENT FORM) YOUR NAME AND ADDRESS AGREEMENT FOR FINANCIAL SERVICE)
The undersigned, Borrower's name, hereby appoints YOUR NAME, as his Agent and authorizes him to submit to lenders data information supplied by the borrower, for the purpose of the lender making a loan or investment direct to the undersigned. The undersigned aggress to pay to YOUR NAME, a fee of ___% of the amount of the loan or investment obtained. The undersigned hereby pays to YOUR NAME, $____ as a non-refundable fee for the time involved to appraise the feasibility of loan requested; this fee
is separate from any other fess due, if the loan is obtained.
___________________ _______________________
Date Borrower
Until very recently, the "secrets of money brokering" were closely guarded and known only to a few select bankers, investment corporations, and business consultants. No other business offers the potential income figure for so little investment! As an example, starting with less than $100, some money brokers have made $100,000 their first year in their business! This is the ideal way for a man or woman to supplement his or her present income, or change professions after a period of time. It is an absolute "dream-come-true" for the
semi-retired, or retired office worker.
There is hardly another business requiring less than $100 in start-up cost that can put you in a six-figure income bracket so quickly. None of them give you the power, prestige, or status---respectability in your community---equal to that of the Money Broker. To get started, you'll need stationary, envelopes, and business cards with your own letterhead. When ordering, be sure to include your phone number. Also have copies made of your Fee Agreement. We have presented a typical Fee Agreement form (which you may duplicate after eradicating the instructions we have given in blanks) As we started, the investment in this business is small; when you have your stationary, envelopes, cards and the Finder's Fee Agreement in hand, you have spent part of it. The other part will be discussed now, because you have to "find" both borrower and
lender to really get underway.
Once you have your "working paper," you will run some advertisements in your local paper under the headings "money to Loan," or "Business Opportunities." Typical ads might read:
MONEY AVAILABLE FOR BILL CONSOLIDATION, HOME REPAIR, BUSINESS EXPANSION, ANY WORTHWHILE PROJECT CALL JOHN 423-8821
(This ad would be used to "pull" BORROWERS)
BUSINESSMAN NEEDS CAPITAL FOR EXPANSION. EXCELLENT COLLATERAL AND REFERENCES. CALL JOHN JOHNSON AFTER 4:00 PM 423-8821
(This one would be to attract LENDERS)
In response to the calls or letters from prospective clients, you will have to be prepared (really BE prepared by practicing) with the proper answers and sales pitch--(to the prospective borrower): "Yes, this is John Johnson. Thank you for calling. First I will explain how we operate. I'm a money broker, Mr. (USE HIS NAME!)____. I bring you, the borrower, and the lender, together. I have different money sources available---banks, insurance companies, private investment groups of doctors, dentists, lawyers, and other professional people. My sources are in business to make money by lending out money. Let's see-- I need to determine your needs and the purpose of the loan in order to properly prepare the necessary financial papers for your loan request as many as ten different lending groups in order to get the loan for you. Once I have an approval on your loan request, I'm paid anywhere from 2% to 10% of the total loan figure...important for you to remember, though, is that I don't get paid less I GET the loan for you. I do, however charge a $100 non-refundable Application Fee to cover my expenses in preparing your request for loan papers and presenting this portfolio to the lenders. In a nutshell, that's how these types of loans are negotiated. Now then, how much will you need?
(Note that five successful registrations per will bring you $500 each week.)
This is where you begin to acquire the information you are going to need to proceed--the amount of money needed---purpose of the loan---terms the borrower wants for repayment--and a profile of his background--education, employment record, date of birth, Social Security number, marital status, general health, and number of dependents. Next you type this information onto the proper forms, assembling all into a portfolio and presenting it with a cover letter to at least five different lenders for their consideration. When the loan is granted, you collect your Brokers Fee--a pre-determined percentage of the total loan figure.
(TYPICAL FEE AGREEMENT FORM) YOUR NAME AND ADDRESS AGREEMENT FOR FINANCIAL SERVICE)
The undersigned, Borrower's name, hereby appoints YOUR NAME, as his Agent and authorizes him to submit to lenders data information supplied by the borrower, for the purpose of the lender making a loan or investment direct to the undersigned. The undersigned aggress to pay to YOUR NAME, a fee of ___% of the amount of the loan or investment obtained. The undersigned hereby pays to YOUR NAME, $____ as a non-refundable fee for the time involved to appraise the feasibility of loan requested; this fee
is separate from any other fess due, if the loan is obtained.
___________________ _______________________
Date Borrower
No Comment
Labels:
get's Money
Anyone who doesn't use coupons when they go grocery shopping is missing out on an easy way to save money. Many stores double coupons, so a 35 cent coupon will actually save 70 cents. On an average shopping trip, people purchase 16 items, so if you were able to save 70 cents each on only half of your purchases, that would be $5.60. Multiply that times 52 weeks, and you have over $290! That's money that you can use for other things, or to save. The only problem is, it seems like the only coupons in your newspaper are the ones for products you don't buy. There are a few good ways, though, to get all the grocery coupons you can use, on the products you actually buy.
First, and easiest, buy groups of coupons at a discount from a coupon service. The biggest and best is called Coupon Connection of America. First, you purchase a booklet of 10 certificates, each worth $15 in coupons, for around $25. You then pick the exact items and brands that you want coupons for from their list of over 1,200 national name brand products. Send in a certificate to the company with your selection list, and they send a total of $15 worth of coupons for the products you selected. If you buy a certificate booklet for $25, you'll get $150 worth of coupons you can use, for a $125 total profit! If your store doubles coupons, you'll save $275 ($300 - $25 price of booklet)! CCA has agents across the country. Call them at (800) 989-1819 for the name of the closest one.
Another way to get coupons is to subscribe to a coupon saver's newsletter.
The best one is Refundle Bundle. It contains lists of coupons and rebates available from manufacturers, as well as a classified area, where you can find people who want to trade coupons they don't need for ones you don't need. This can be a great way to get the ones you want. You can find the current subscription price, as well as other coupon newsletters, by looking through the "household" sections in the periodical reference books at your local library.
Finally, you can start your own local coupon club. Advertise in the weekly PennySaver papers in your surrounding area for people interested in saving money. It shouldn't be hard to find a place to meet. If you have the space, meet at your house or basement. Often, public libraries will have meeting places for clubs and organizations for free or very low cost. At your first club meeting, you can get suggestions from the people attending as to how the club should work. Form a "board of directors" from the people who have the best suggestions. If you have to pay for a meeting place, charge a low yearly dues that will cover the expense, as well as any mailing or newsletter expenses.
Get a subscription to some of the best coupon saver newsletters in the club's name, and share the information with other members (but don't photocopy them and pass them around; that's illegal. Give members subscription info if they are interested). The bulk of the meeting can be used for coupon trading sessions. Try to discourage coupon or rebate selling, as that can be a touchy subject for a lot of people. Equal value trading can be extremely successful for getting the coupons you want. Try these suggestions, and you'll find yourself saving a LOT of money every time you go to the grocery store!
First, and easiest, buy groups of coupons at a discount from a coupon service. The biggest and best is called Coupon Connection of America. First, you purchase a booklet of 10 certificates, each worth $15 in coupons, for around $25. You then pick the exact items and brands that you want coupons for from their list of over 1,200 national name brand products. Send in a certificate to the company with your selection list, and they send a total of $15 worth of coupons for the products you selected. If you buy a certificate booklet for $25, you'll get $150 worth of coupons you can use, for a $125 total profit! If your store doubles coupons, you'll save $275 ($300 - $25 price of booklet)! CCA has agents across the country. Call them at (800) 989-1819 for the name of the closest one.
Another way to get coupons is to subscribe to a coupon saver's newsletter.
The best one is Refundle Bundle. It contains lists of coupons and rebates available from manufacturers, as well as a classified area, where you can find people who want to trade coupons they don't need for ones you don't need. This can be a great way to get the ones you want. You can find the current subscription price, as well as other coupon newsletters, by looking through the "household" sections in the periodical reference books at your local library.
Finally, you can start your own local coupon club. Advertise in the weekly PennySaver papers in your surrounding area for people interested in saving money. It shouldn't be hard to find a place to meet. If you have the space, meet at your house or basement. Often, public libraries will have meeting places for clubs and organizations for free or very low cost. At your first club meeting, you can get suggestions from the people attending as to how the club should work. Form a "board of directors" from the people who have the best suggestions. If you have to pay for a meeting place, charge a low yearly dues that will cover the expense, as well as any mailing or newsletter expenses.
Get a subscription to some of the best coupon saver newsletters in the club's name, and share the information with other members (but don't photocopy them and pass them around; that's illegal. Give members subscription info if they are interested). The bulk of the meeting can be used for coupon trading sessions. Try to discourage coupon or rebate selling, as that can be a touchy subject for a lot of people. Equal value trading can be extremely successful for getting the coupons you want. Try these suggestions, and you'll find yourself saving a LOT of money every time you go to the grocery store!
No Comment
Labels:
Business Informations
Always give customers encouragement to order early. Potential customers will often intend to buy and then put it aside to send off later. Of course, they forget all about it. If you give the sort of inducement like 'Reply within 10 days and buy for Ј2 less' or 'Order within 10 days and get an extra report for free', people who like your advert are liable to send off immediately instead of waiting. So you have given a double incentive to buy.
1. They will get it cheaper or get something extra.
2. They won't put off ordering because they don't want to miss out on the extras.
Keep improving your advertisments and brochures even when they are doing well.
A slight change, just a few words can mean all the difference of just one extra reply. That extra reply can be the deciding factor between gain and loss. Always put a sales letter with your brochure, it makes all the difference. I prefer to make it a hand written letter. I find that even a copied hand written letter is read where a typed or printed letter is ignored.
Write and design your own brochures, leaflets and flyers. You won't get such good results if you keep sending out brochures that potential customers have seen a dozen times before. Make your's different so that people get a fresh look at it. Keep re-writing and designing it until it really sells. Vary the offers in your package to get the right combination and the right amount. Keep records of what you send so that you can find the best combination. Add a 'leader' to your brochures. A 'leader' is a piece of paper (usually coloured) that is stapled or stuck on the top left hand corner. It makes an attractive comment about the article being sold.
Fill in the order form for the customer.People are basically lazy. Filling the form in will get half the work done for them. Alternatively, design the order form so all they have to do is enter their name and date. An addressed envelope also helps - a pre-paid one even more so, BUT only if the response ratio justifies the cost. Get other people to advertise for you. Use 50% commission brochures but offer fifty more for every sale. You can buy postage stamps legally at a discount. Most Stamp Dealers have been checked by the Police recently so any stamps that they may wish to sell are unlikely to be illegal. You can also buy envelopes ready stamped which also saves money on envelopes. Get commission brochures that are only printed on one side and have your advertisment printed on the back. Saves on the cost of paper.
1. They will get it cheaper or get something extra.
2. They won't put off ordering because they don't want to miss out on the extras.
Keep improving your advertisments and brochures even when they are doing well.
A slight change, just a few words can mean all the difference of just one extra reply. That extra reply can be the deciding factor between gain and loss. Always put a sales letter with your brochure, it makes all the difference. I prefer to make it a hand written letter. I find that even a copied hand written letter is read where a typed or printed letter is ignored.
Write and design your own brochures, leaflets and flyers. You won't get such good results if you keep sending out brochures that potential customers have seen a dozen times before. Make your's different so that people get a fresh look at it. Keep re-writing and designing it until it really sells. Vary the offers in your package to get the right combination and the right amount. Keep records of what you send so that you can find the best combination. Add a 'leader' to your brochures. A 'leader' is a piece of paper (usually coloured) that is stapled or stuck on the top left hand corner. It makes an attractive comment about the article being sold.
Fill in the order form for the customer.People are basically lazy. Filling the form in will get half the work done for them. Alternatively, design the order form so all they have to do is enter their name and date. An addressed envelope also helps - a pre-paid one even more so, BUT only if the response ratio justifies the cost. Get other people to advertise for you. Use 50% commission brochures but offer fifty more for every sale. You can buy postage stamps legally at a discount. Most Stamp Dealers have been checked by the Police recently so any stamps that they may wish to sell are unlikely to be illegal. You can also buy envelopes ready stamped which also saves money on envelopes. Get commission brochures that are only printed on one side and have your advertisment printed on the back. Saves on the cost of paper.
No Comment
Labels:
get's Money
HOW TO MAKE BIG DOLLARS WITH BUMPER STICKERS
This is the kind of business that might grow out of a conversation over a couple of beers at your favorite tavern. Imagine for a moment this scenario: Someone suggests that the owner should sponsor a summer picnic or softball game. The question then comes up as to how to advertise it, and someone suggests bumper stickers. And the basics of a very lucrative business are set in motion. As you consider this idea for a source of income, your first decision will be whether to first line up people willing to "wear" the bumper stickers on their cars, or the business owners who will want to advertise in this manner.
A good friend of ours started such a business several years ago, and he found it easier to sell the business owner by telling him that 100 to 200 people were all set and willing to wear his bumper sticker advertisement, because such people were known to be in the area. All this boils down to a recommendation that you talk to your friends, neighbors and co-workers first. Get as many of them as you can to agree to "wear" a bumper sticker. You might offer to pay them $10 for three months, or $5 for six weeks . With induce ment of money just to put a bumper sticker on their cars or trucks, you won't have too many turndowns. One person we know runs an ad in his weekly shopper newspaper, advertising the fact that he pays money just for "wearing" a bumper sticker. And of course, don't overlook the pulling power of all the bulletin boards in your area businesses.
This is an ideal business for constant free publicity write-ups in your local newspapers, plus interviews on radio and TV talk shows. At first, you'll want as many people as possible to "wear" bumper sticker ads. What you'll want to stress in any publicity write-ups or media interviews is the fact that you've got the "vehicles for exposure" lined up and organized so that any potential advertiser needs only to give you a call, and you can launch his advertising program immediately.
Next, you check with a number of printers and determine the cost to have bumper stickers made to order. Generally, you should be able to get a thousand bumper stickers for $100 or less. Whatever the cost, this initial outlay should be absorbed by your charge to the advertiser. So let's suppose you've got 100 people lined up to "wear" one of these bumper stickers on their cars for six weeks. Figure the bumper stickers will cost $100. Now, the problem of what to charge the advertiser. You should always charge on a "per car" basis, i.e., on a basis of circulation, as newspapers do. So, you could charge $5 per car per week, with 100 cars. This comes out to $500 per week, or $3,000 total over six weeks, from the advertiser. Subtract $100 for getting the bumper stickers made, and $500 as payment for the cars "wearing" the bumper stickers, and you would end up with a profit picture of $2,400 for those six weeks.
In the beginning, you should be the one calling on potential advertisers and doing all the selling. Once you've got your first program organized and running smoothly, your next step is a natural multiplication of your efforts. Run an ad in your local paper for commission sales people. Brief them on the basics and get them out on the street selling advertisers for you. The best time to launch a business of this kind is during the fair weather seasons, or just in advance of general political elections in your area. Once established, however, the business can, and should sustain itself year round.
The selling "keys" to this kind of advertising are basically the same as those enumerated for "word of mouth" advertising. You've got people all over town spreading the word - talking about the advertiser. And these people are saturating the area with the advertiser's name and message wherever they go. It's easy! It's simple! And it works! Compared with other, more traditional advertising methods, bumper sticker advertising is very low in cost. One of the tricks of the trade is in using short, snappy, even humorous slogans or telegram styled messages. For instance: Anderson's Cafe - 6th and Main - That's where I'm going - How about you? Another idea is to make the lettering on the bumper stickers luminous to the headlights of the cars following. Most important, be sure to make your lettering easy to read, and the message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in your phone book and probably never run out of places ready to be sold on your plan of bumper sticker advertising. Some of the more traditional places to sell this kind of advertising include: Taverns Pizza Houses Flea Markets Physical Fitness Clubs Political Campaigns Newspapers Radio & TV Stations Insurance Companies Appliance Repair Travel Agencies Movie Theaters Sporting Goods Auto Repair Shops Trade Schools Special Local Events The important thing is to always be creative in your selling efforts. Always show the prospect how his business can grow from advertising in the manner you propose, and how your method is more positive, more responsive, and lower in cost than the more traditional advertising.
Remember, too, the more clever or "catchy" the message on the bumper sticker, the more it will make people talk and respond. For ideas along these lines, go back to the yellow pages of your telephone book and read all those short, crispy one-liners . Remember also that advertising is a form of "brainwashing" and the more people see the message, the stronger that message is imprinted in their minds. Therefore, when they need or are in the market for the services or product offered by the advertiser, they'll quickly refer to the strongest, easiest-to-recall advertising message in their minds. And that, of course, means that if the prospect sees a specific advertising message on the bumpers of the cars in front of him day after day, when he's ready to buy, that particular advertiser will be the one he will patronize.
You can expand this business to include magnetic signs on the sides of cars, saddle-back signs on the back of cars, and even signs in the yards in residential neighborhoods. As I've explained in this report, line up your "method of exposure," deter mine your costs and then go after the advertisers. It can be a very easy way to achieve real wealth and independence for yourself!
This is the kind of business that might grow out of a conversation over a couple of beers at your favorite tavern. Imagine for a moment this scenario: Someone suggests that the owner should sponsor a summer picnic or softball game. The question then comes up as to how to advertise it, and someone suggests bumper stickers. And the basics of a very lucrative business are set in motion. As you consider this idea for a source of income, your first decision will be whether to first line up people willing to "wear" the bumper stickers on their cars, or the business owners who will want to advertise in this manner.
A good friend of ours started such a business several years ago, and he found it easier to sell the business owner by telling him that 100 to 200 people were all set and willing to wear his bumper sticker advertisement, because such people were known to be in the area. All this boils down to a recommendation that you talk to your friends, neighbors and co-workers first. Get as many of them as you can to agree to "wear" a bumper sticker. You might offer to pay them $10 for three months, or $5 for six weeks . With induce ment of money just to put a bumper sticker on their cars or trucks, you won't have too many turndowns. One person we know runs an ad in his weekly shopper newspaper, advertising the fact that he pays money just for "wearing" a bumper sticker. And of course, don't overlook the pulling power of all the bulletin boards in your area businesses.
This is an ideal business for constant free publicity write-ups in your local newspapers, plus interviews on radio and TV talk shows. At first, you'll want as many people as possible to "wear" bumper sticker ads. What you'll want to stress in any publicity write-ups or media interviews is the fact that you've got the "vehicles for exposure" lined up and organized so that any potential advertiser needs only to give you a call, and you can launch his advertising program immediately.
Next, you check with a number of printers and determine the cost to have bumper stickers made to order. Generally, you should be able to get a thousand bumper stickers for $100 or less. Whatever the cost, this initial outlay should be absorbed by your charge to the advertiser. So let's suppose you've got 100 people lined up to "wear" one of these bumper stickers on their cars for six weeks. Figure the bumper stickers will cost $100. Now, the problem of what to charge the advertiser. You should always charge on a "per car" basis, i.e., on a basis of circulation, as newspapers do. So, you could charge $5 per car per week, with 100 cars. This comes out to $500 per week, or $3,000 total over six weeks, from the advertiser. Subtract $100 for getting the bumper stickers made, and $500 as payment for the cars "wearing" the bumper stickers, and you would end up with a profit picture of $2,400 for those six weeks.
In the beginning, you should be the one calling on potential advertisers and doing all the selling. Once you've got your first program organized and running smoothly, your next step is a natural multiplication of your efforts. Run an ad in your local paper for commission sales people. Brief them on the basics and get them out on the street selling advertisers for you. The best time to launch a business of this kind is during the fair weather seasons, or just in advance of general political elections in your area. Once established, however, the business can, and should sustain itself year round.
The selling "keys" to this kind of advertising are basically the same as those enumerated for "word of mouth" advertising. You've got people all over town spreading the word - talking about the advertiser. And these people are saturating the area with the advertiser's name and message wherever they go. It's easy! It's simple! And it works! Compared with other, more traditional advertising methods, bumper sticker advertising is very low in cost. One of the tricks of the trade is in using short, snappy, even humorous slogans or telegram styled messages. For instance: Anderson's Cafe - 6th and Main - That's where I'm going - How about you? Another idea is to make the lettering on the bumper stickers luminous to the headlights of the cars following. Most important, be sure to make your lettering easy to read, and the message easy to comprehend at one glance.
Actually, you could start at the front of the yellow pages in your phone book and probably never run out of places ready to be sold on your plan of bumper sticker advertising. Some of the more traditional places to sell this kind of advertising include: Taverns Pizza Houses Flea Markets Physical Fitness Clubs Political Campaigns Newspapers Radio & TV Stations Insurance Companies Appliance Repair Travel Agencies Movie Theaters Sporting Goods Auto Repair Shops Trade Schools Special Local Events The important thing is to always be creative in your selling efforts. Always show the prospect how his business can grow from advertising in the manner you propose, and how your method is more positive, more responsive, and lower in cost than the more traditional advertising.
Remember, too, the more clever or "catchy" the message on the bumper sticker, the more it will make people talk and respond. For ideas along these lines, go back to the yellow pages of your telephone book and read all those short, crispy one-liners . Remember also that advertising is a form of "brainwashing" and the more people see the message, the stronger that message is imprinted in their minds. Therefore, when they need or are in the market for the services or product offered by the advertiser, they'll quickly refer to the strongest, easiest-to-recall advertising message in their minds. And that, of course, means that if the prospect sees a specific advertising message on the bumpers of the cars in front of him day after day, when he's ready to buy, that particular advertiser will be the one he will patronize.
You can expand this business to include magnetic signs on the sides of cars, saddle-back signs on the back of cars, and even signs in the yards in residential neighborhoods. As I've explained in this report, line up your "method of exposure," deter mine your costs and then go after the advertisers. It can be a very easy way to achieve real wealth and independence for yourself!
No Comment
Labels:
get's Money
If you have a VCR and a video camera, you can get in on an incredible new field of home enterprise that is one of the most lucrative for the rank amateur. That field is insurance video. It is bound to become an enormously popular service in years to come, so we advise getting your feet wet as soon as possible to get to jump on competition. One firm has already begun selling franchises, but that's quite unnecessary at the present time. Here's what you need to know to give it a go. First, use VHS equipment. You will find most people requesting it anyway. Don't go overboard on a camera, but be sure it is a quality unit with a local service representative. Downtime is expensive. Keep the recording unit as compact a possible and have more battery packs than you think you'll need. You should find that the ultra-compact all-in-one units will do the job.
Use tapes with at least 20 minutes of recording time on them, but you won't need more than an hour's worth of tape for most jobs. Second, advertise your service. What you are doing is recording people' possessions on tape for a permanent record in case of loss or damage in a way that allows the insurance company to make the most accurate possible settlement. That's worth a lot to most people, but you have to tell them that. Most people never heard of insurance video and anything new meets with some resistance in the market.
When you get requests for your service, you will find a number of people who are suspicious about your intentions. For all they know, you may be "casing the joint" for a future burglary. As soon as you open your business, call the Better Business Bureau and the police department to inform them of your services. That way, when your customers check you out (and they will) you will at least be familiar to these agencies and will have been open enough to give a good show of faith. Set your prices as fairly standard, say $25 including tape costs for all jobs to one-half hour of tape and an additional $5 for each five minutes after that. It's not a lot to pay for security. And don't forget that this service is performed in other people's homes so you must travel to them to do it.
When you set appointments, tell your clients to have all their important papers and valuables unpacked and on display, either on the floor, table wherever, so they can be quickly scanned by the camera. Tell them to throw in their valuable papers such as insurance policies, securities and loan papers, and to have jewelry ready for the camera. Remind them that the more preparation they do, the less it will cost them. When you go to the person's home, be ready to start the tape as soon as you get out of the car. Roam around the house, around the car, get under the hood and into the interior. Take a few seconds of tape on the dashboard where expensive options show up. Get the owners to wander with you. Keep asking questions about when it was purchased and for how much, when repairs or renovations were done, where hidden damage might be, everything you can think of that affects the value of an item. Have them hold receipts up to the camera fore additional proof.
All you really have to do is to keep the camera in focus and keep the owners talking, about their possessions. Don't spend time lingering over any item; that's what freeze-frame is for. Be sure to get through every room in the house, including the basement, the attic, closets (use a flashlight if necessary for additional lighting) and even washrooms where many people have small fortunes invested. Don't neglect things like draperies and
paintings and the insides of kitchen cabinets and appliances. It's a good idea to have your customer role-play the part of the salesman for his possessions to get him into a frame of mind where he won't be shy about discussing items. When a couple is involved, strongly urge both of them to be present in the taping. Once the tape is made, ask for payment and hand over the cassette and you job is done. Put a little clause on your receipts saying that the tape must be returned in 96 hours if any defects are found on it. (Video cameras can do funny things.) That gives them plenty of time to check and make sure everything came through. You should not be required to play the tape for them on the spot.
In addition, mark on the receipt that you are not responsible for any inaccuracies in values or conditions quoted for the possessions by the customer. If you suspect he is inflating or deflating the value of certain items, refuse to do the job. It may save you trouble of appearing in a court case if the client plans to use the tape to defraud the insurance company or tax people. In every case, follow up the taping in three days with a phone call. Ask the client how he felt about the service and how the tape turned out. It's not likely you'll ever get a complaint if you do an honest job and the tape turns out okay. While you're on the phone, ask who he might have spoken to about the service and if they expressed an interest. Tell him you know you provide a valuable service. If you play your cards right, you should never come away without at least two referrals, and referrals will be the real heart of your business.
This is an incredibly simple way to make a pile of money forvery little effort. If you think you'd like to give it a try, get started as soon as possible and don't be afraid to ask for a bank loan to do it.
Use tapes with at least 20 minutes of recording time on them, but you won't need more than an hour's worth of tape for most jobs. Second, advertise your service. What you are doing is recording people' possessions on tape for a permanent record in case of loss or damage in a way that allows the insurance company to make the most accurate possible settlement. That's worth a lot to most people, but you have to tell them that. Most people never heard of insurance video and anything new meets with some resistance in the market.
When you get requests for your service, you will find a number of people who are suspicious about your intentions. For all they know, you may be "casing the joint" for a future burglary. As soon as you open your business, call the Better Business Bureau and the police department to inform them of your services. That way, when your customers check you out (and they will) you will at least be familiar to these agencies and will have been open enough to give a good show of faith. Set your prices as fairly standard, say $25 including tape costs for all jobs to one-half hour of tape and an additional $5 for each five minutes after that. It's not a lot to pay for security. And don't forget that this service is performed in other people's homes so you must travel to them to do it.
When you set appointments, tell your clients to have all their important papers and valuables unpacked and on display, either on the floor, table wherever, so they can be quickly scanned by the camera. Tell them to throw in their valuable papers such as insurance policies, securities and loan papers, and to have jewelry ready for the camera. Remind them that the more preparation they do, the less it will cost them. When you go to the person's home, be ready to start the tape as soon as you get out of the car. Roam around the house, around the car, get under the hood and into the interior. Take a few seconds of tape on the dashboard where expensive options show up. Get the owners to wander with you. Keep asking questions about when it was purchased and for how much, when repairs or renovations were done, where hidden damage might be, everything you can think of that affects the value of an item. Have them hold receipts up to the camera fore additional proof.
All you really have to do is to keep the camera in focus and keep the owners talking, about their possessions. Don't spend time lingering over any item; that's what freeze-frame is for. Be sure to get through every room in the house, including the basement, the attic, closets (use a flashlight if necessary for additional lighting) and even washrooms where many people have small fortunes invested. Don't neglect things like draperies and
paintings and the insides of kitchen cabinets and appliances. It's a good idea to have your customer role-play the part of the salesman for his possessions to get him into a frame of mind where he won't be shy about discussing items. When a couple is involved, strongly urge both of them to be present in the taping. Once the tape is made, ask for payment and hand over the cassette and you job is done. Put a little clause on your receipts saying that the tape must be returned in 96 hours if any defects are found on it. (Video cameras can do funny things.) That gives them plenty of time to check and make sure everything came through. You should not be required to play the tape for them on the spot.
In addition, mark on the receipt that you are not responsible for any inaccuracies in values or conditions quoted for the possessions by the customer. If you suspect he is inflating or deflating the value of certain items, refuse to do the job. It may save you trouble of appearing in a court case if the client plans to use the tape to defraud the insurance company or tax people. In every case, follow up the taping in three days with a phone call. Ask the client how he felt about the service and how the tape turned out. It's not likely you'll ever get a complaint if you do an honest job and the tape turns out okay. While you're on the phone, ask who he might have spoken to about the service and if they expressed an interest. Tell him you know you provide a valuable service. If you play your cards right, you should never come away without at least two referrals, and referrals will be the real heart of your business.
This is an incredibly simple way to make a pile of money forvery little effort. If you think you'd like to give it a try, get started as soon as possible and don't be afraid to ask for a bank loan to do it.
No Comment
Labels:
Home business
There's an exciting new "down-home" kind of business springing up among homeowners all across the country. It's called Bed and Breakfast. Basically, this is a transplant of European Hospitality, adapted and refined to the American way of doing things. To foreign visitors, it's the comfort and hospitality of home---staying overnight "with people of the land" and enjoying a hearty breakfast---without the traditional gaudiness and
plastic feelings visitors get from most big cities in the United States.
To U.S. citizens, it is a welcome alternative to the same old hotel/motel circuit.
Now, all it takes is a spare bedroom, a good cook ad an outgoing personality. Prices per night range from a low $25 to $100 or more. If you have an extra bedroom, a large home, or extra space in your farm house, you have the necessary beginnings to start making extra income as a Bed and Breakfast Inn. One of the beautiful aspects of this idea is that so long as you're hosting "overnight visitors" on a small scale no licenses will be required. It's always best, however to check with your local authorities just to be sure. Naturally, your "visitors" will expect a clean, neat and comfortable home. So assuming that your home meets these prerequisites, and you have a spare bedroom, simply 'doll it up" a bit. Make sure it's painted brightly, there's an outside window, lots of room, closet space and bureau, and perhaps a small writing desk, and a large comfortable bed, or twin beds.
Most foreign visitors will expect and appreciate a "quick tour" of the interesting sights in your area. However, as your particular popularity as a B&B Host grows, you'll find that a lot of American tourists and business people on the road will begin availing themselves of your hospitality. Certainly with these people, it won't always be necessary to give the "Red Carpet" visitors treatment. Which brings us to the basic appeal of a Bed and Breakfast Inn. Travelers seem to be looking for, and appreciate a quiet "home-style" place to stay. Generally, they enjoy visiting with the people off the superhighway and want to get away from the sterilized atmosphere and sameness of hotels and motels.
Most people will either write to you ahead of time, inquiring about the possibilities of staying at your home while in your town or city. This means a bit of advertising on your part, or listing your availability with a B&B broker. Some people will check the local telephone listings, and the newspaper advertisements when they arrive in a strange town. And some people will just be driving across the country, come to a town or city they think is interesting, and start driving through the residential areas looking for Bed and Breakfast Inns. Thus, you should have a small sign posed either in your front yard or on the front of your house. This sign needn't be much more than about two feet wide and about ten inches deep. It need only state: BED AND BREAKFAST--Inquire Within or Call 123-4567.
For newspaper advertising, a similar listing in the personal column of your local paper, particularly on Thursdays, Fridays and Saturdays, will be all you'll need. But when it comes to the yellow pages of your telephone and business directories, go with a small display ad that describes in greater detail the comforts and pleasures of your service. Be sure to list your services with all the travel agencies in your area. A brochure or a short synopsis of what you offer will most assuredly give the travel agents an idea for steering visitors your way. At the same time, listing your services in a number of national travel magazines --particularly those that
cater to women--- will bring customers in for you.
Listing your services with a broker usually won't cost you anything up front, but they will expect a certain percentage--usually about 25% of the total bill. This same arrangement applies with travel agents. Now, suppose you're organized and ready to receive your first customers. You greet them as host or hostess and offer to assist them in getting situated in the room or rooms you have for them. If they'd like to take a drive around your area and see the points of interest, you do that. And then in the morning, serve them a big, delicious breakfast. You'll probably find that foreign visitors will want to stay several days. With most people of this country who are just travelling through your area, it'll be a one-night stopover.
Whatever, if they want to sleep comfortably through the night, eat breakfast and be on their way, so be it. If they want to stay around after breakfast and plan an itinerary for a compete visit in your area, your assistance and help will be greatly appreciated. (Remember those recommendations)! That's it! The complete how and why of this tremendously profitable business that's becoming more and more popular. It's called Bed & Breakfast, and it's very definitely a low investment idea. And you can parlay it into a very interesting and comfortable income producing business--all from the comfort of your own home!
plastic feelings visitors get from most big cities in the United States.
To U.S. citizens, it is a welcome alternative to the same old hotel/motel circuit.
Now, all it takes is a spare bedroom, a good cook ad an outgoing personality. Prices per night range from a low $25 to $100 or more. If you have an extra bedroom, a large home, or extra space in your farm house, you have the necessary beginnings to start making extra income as a Bed and Breakfast Inn. One of the beautiful aspects of this idea is that so long as you're hosting "overnight visitors" on a small scale no licenses will be required. It's always best, however to check with your local authorities just to be sure. Naturally, your "visitors" will expect a clean, neat and comfortable home. So assuming that your home meets these prerequisites, and you have a spare bedroom, simply 'doll it up" a bit. Make sure it's painted brightly, there's an outside window, lots of room, closet space and bureau, and perhaps a small writing desk, and a large comfortable bed, or twin beds.
Most foreign visitors will expect and appreciate a "quick tour" of the interesting sights in your area. However, as your particular popularity as a B&B Host grows, you'll find that a lot of American tourists and business people on the road will begin availing themselves of your hospitality. Certainly with these people, it won't always be necessary to give the "Red Carpet" visitors treatment. Which brings us to the basic appeal of a Bed and Breakfast Inn. Travelers seem to be looking for, and appreciate a quiet "home-style" place to stay. Generally, they enjoy visiting with the people off the superhighway and want to get away from the sterilized atmosphere and sameness of hotels and motels.
Most people will either write to you ahead of time, inquiring about the possibilities of staying at your home while in your town or city. This means a bit of advertising on your part, or listing your availability with a B&B broker. Some people will check the local telephone listings, and the newspaper advertisements when they arrive in a strange town. And some people will just be driving across the country, come to a town or city they think is interesting, and start driving through the residential areas looking for Bed and Breakfast Inns. Thus, you should have a small sign posed either in your front yard or on the front of your house. This sign needn't be much more than about two feet wide and about ten inches deep. It need only state: BED AND BREAKFAST--Inquire Within or Call 123-4567.
For newspaper advertising, a similar listing in the personal column of your local paper, particularly on Thursdays, Fridays and Saturdays, will be all you'll need. But when it comes to the yellow pages of your telephone and business directories, go with a small display ad that describes in greater detail the comforts and pleasures of your service. Be sure to list your services with all the travel agencies in your area. A brochure or a short synopsis of what you offer will most assuredly give the travel agents an idea for steering visitors your way. At the same time, listing your services in a number of national travel magazines --particularly those that
cater to women--- will bring customers in for you.
Listing your services with a broker usually won't cost you anything up front, but they will expect a certain percentage--usually about 25% of the total bill. This same arrangement applies with travel agents. Now, suppose you're organized and ready to receive your first customers. You greet them as host or hostess and offer to assist them in getting situated in the room or rooms you have for them. If they'd like to take a drive around your area and see the points of interest, you do that. And then in the morning, serve them a big, delicious breakfast. You'll probably find that foreign visitors will want to stay several days. With most people of this country who are just travelling through your area, it'll be a one-night stopover.
Whatever, if they want to sleep comfortably through the night, eat breakfast and be on their way, so be it. If they want to stay around after breakfast and plan an itinerary for a compete visit in your area, your assistance and help will be greatly appreciated. (Remember those recommendations)! That's it! The complete how and why of this tremendously profitable business that's becoming more and more popular. It's called Bed & Breakfast, and it's very definitely a low investment idea. And you can parlay it into a very interesting and comfortable income producing business--all from the comfort of your own home!
No Comment
Labels:
Home business
Starting An Importing Business From Home
Carefully select and buy a product or line of products directly from an overseas source for resale, eventually on an exclusive basis. The ultimate objective is to offer products that you can buy for an especially low price that are not available elsewhere, at least at this time and this price. This business requires a good deal of time and effort to find the right overseas sources and products, and then have them shipped to you. The product must generate enough revenue to be profitable, so it should either result in a large mark-up per sale or sell in sufficient quantity to provide a good return.
For these reasons, it is suggested that beginners first concentrate on products that have already been imported -- to learn about marketing without unnecessary risking a large initial investment. There are many U.S. sources for imported products, and it is easy to specialize in a single product or line. However, it is almost impossible to get exclusive rights or even territorial protection because most importers sell to anyone with the money to buy. By checking with many importers, you should be able to find something that you believe has promise. Even if you don't have exclusive rights, you will learn how to market it and accumulate
a clientele that will help you decide what to import, hopefully for your waiting buyers.
Buying direct from foreign countries is time consuming and requires a good deal of paperwork, but it is not nearly as difficult as one might think. Otherwise there would not be so many importers. For some purchases you need an import license, and you will often have to pay import duty. This is a good reason why it is a good idea to find out just which countries are currently "in favor," Where their goods are taxed lightly, if at all. Import requirements, procedures and tax rates vary drastically with the country of origin. To get an idea of what to expect, write to the Bureau of Customs (see Business Sources) and ask for their booklet "Rates of Duty
for Popular Tourist Items" When you are ready to start importing your own merchandise, it would be wise to consult an attorney that is well versed in import and international law. You might not need his advice, but it is still a good idea to let him look over your contracts and agreements. It tales time and patience to become a successful importer, but the rewards can be significant for one who is both shrewd and patient.
As a small importer looking for an exclusive, you will probably want to concentrate on finding a small manufacturer in the country of origin who will agree to let you serve as his stateside representative -- at least for a time. An agreement can be made with a wide variety of possible terms, the only criteria being that you both agree to them. Remember, however, that other countries have different customs and legal systems. For example, "sterling" silver does not mean the same thing in every country! The best way for a relative beginner to start is to contact trade representatives, usually through the appropriate embassies, and ask them for lists of manufacturers who might have what you want.
These representatives will often help you get started because they are interested in promoting the sale of merchandise to the United States. Correspond with some of the more promising companies; find out their prices, terms and obtain samples (by air; steamer may take 2 months). Now is the time to clarify any possible
misunderstandings -- before you commit to a contract. Make sure they understand the quality you require, and that you understand their policies. Find out who else has dealt with this company and contact them for a reference. When satisfied with the products, terms, shipping procedures and you know the import tax situation, have your attorney check the contract, then deal! There may still be problems -- any business can expect a snafu here and there -- with shipments, breakage and even payment problems. These are some of the reasons that merchandise that is imported directly is so much cheaper. The other reason is that when you import something, you usually have do so in quantity. If it sells well, you are on cloud nine; if it doesn't -- well now you know where jobbers get their merchandise, and how they can sell it so cheap and still make a profit! This is why some importers use the following variation:
You can sell imported goods without importing them. They are available from importers, jobbers and several wholesale houses. Sometimes excellent buys can be made on merchandise that someone could not sell. Maybe time ran out on them, it was the wrong market, or perhaps they didn't market them wisely.. Just because one entrepreneur cannot sell a product is not proof that another won't get rich on the same product! The advantages of buying imported goods domestically sometimes outweigh the extra cost (they are not always higher, though). There is always someone who "gets lucky" -- they spot a potential fad, promote it before anyone else, or find new ways to market things had problems with.
The most dangerous pitfall in this business is to stock up on something that you can't sell. The way to avoid this danger is to test market before getting in too deep. NEVER buy products in quantity just because YOU like them. Unless you are that one in a million, the public will often disagree with your personal tastes, which means you could lose a bundle!
Order a reasonable stock with the (written, if necessary) assurance that you can buy larger amounts at the same (or lower) price, and get immediate delivery. Many suppliers (both here and abroad) will be happy to work with you when they understand you are working on a promotion that can be profitable to both of you.
BUSINESS SOURCES
SPECIALTY MERCHANDISE CORP., 9401 De Soto Ave.,Chatsworth, CA 91311-4991. sells imported merchandise to membership (cost, about $250). Mostly novelties and giftware. Will drop-ship. GALAXY ELECTRONICS, Box 17, Blythbourne Station, Brooklyn, NY 11219, 800/221-8294. Imported merchandise; heavy in radios, novelties; good prices. $50 minimum purchase. JZE ENTERPRISES, 2912 Springfield Rd.,St Frances Village, Bacolod City, Philippines. Catalog of importable merchandise (carvings, batiks, rattan) - $5, refundable.
CHINA CONSULTANTS INTERNATIONAL, Guardian House 905, #32 Oi Kwan Rd.,Happy Valley, Hong Kong. Free book, "Advertising and Selling to the People of China."
INTERNATIONAL INTERTRADE INDEX, Box 636, Federal Square, Newark, NJ 07101. Newsletter that lists new import products.
TAIWANESE EMBASSY, CCNAA, Economics Division, 4301 Connecticut Ave.,Ste 420, Washington, DC 20008. Information about products to import from Taiwan.
INTERNATIONAL NEW PRODUCT NEWSLETTER, 6 St. James St.,Boston, MA 02116. Newsletter about new import products.
GERMAN AMERICAN CHAMBER OF COMMERCE, 666 5th Ave.,New York, NY 10019. Information on importing products from germany.
INTERNATIONAL TRADE COUNCIL, Box 73, Centro Colon, San Jose, Costa Rica, CA 1007. Trade council for 18 Latin American Countries; free list of 20,000 products and companies.
CHEU LAI YING, Block 48, Tampines Ave.,5 #06-270, Singapore, republic of Singapore. Private contact for goods from Singapore.
ITALIAN TRADE COMMISSION, 499 Park Ave.,New York, NY 10022. Information on importing products from Italy.
GENERAL CHAMBER OF COMMERCE, Rose Mansion, 162 Hsin Yi Road, Section 3, Taipei, Taiwan. Good place to check on products from Taiwan (as well as the embassy).
BRITISH TRADE DEVELOPMENT OFFICE, 845 Third Ave.,New York, NY 10022. Information on importing products from England.
COORDINATING COUNCIL FOR NORTH AMERICAN AFFAIRS, Commercial Div.,20N Clark St.,19th Floor, Chicago, Il 60602. Information on importing products from Taiwan. O.H. URIHEULA, P.O. Box 40160, 0007 Arcadia, South Africa. Exports African arts, crafts and toys. S.H. LIM, Litaco Mfg. & Trading, Jurong East P.O. Box 12, Singapore 9160, Republic of Singapore. Exports consumer goods, stamps, asian arts and crafts.
DOVER PUBLICATIONS, 31 East 2nd St.,Mineola, NY 11051. Discount books, picture postcards, clip art and stencils. Excellent source for accessories; good prices.
QUILL CORPORATION, 100 Schelter Rd.,Lincolnshire, IL 60917-4700, 312/634-4800. Office supplies (probably best mail order prices).
NEBS, 500 Main St.,Groton, MA 04171, 800/225-6380. Office supplies. Good, fast service.
IVEY PRINTING, Box 761, Meridan, TX 76665. Letterhead: 400 sheets plus 200 matching envelopes - $18.
ZPS, Box 581, Libertyville, IL 60048-2556. Business cards (raised print - 411.50 per K) and letterhead stationery. Will print your copy ready logo or design, even whole card.
SWEDCO, Box 29, Mooresville, NC. Three line rubber stamps - $3; Business cards - $13 per thousand.
WALTER DRAKE, 4119 Drake Bldg.,Colorado Springs, CO 80940. Short run business cards, stationery, etc. Good quality, but no choice of style or color.
Carefully select and buy a product or line of products directly from an overseas source for resale, eventually on an exclusive basis. The ultimate objective is to offer products that you can buy for an especially low price that are not available elsewhere, at least at this time and this price. This business requires a good deal of time and effort to find the right overseas sources and products, and then have them shipped to you. The product must generate enough revenue to be profitable, so it should either result in a large mark-up per sale or sell in sufficient quantity to provide a good return.
For these reasons, it is suggested that beginners first concentrate on products that have already been imported -- to learn about marketing without unnecessary risking a large initial investment. There are many U.S. sources for imported products, and it is easy to specialize in a single product or line. However, it is almost impossible to get exclusive rights or even territorial protection because most importers sell to anyone with the money to buy. By checking with many importers, you should be able to find something that you believe has promise. Even if you don't have exclusive rights, you will learn how to market it and accumulate
a clientele that will help you decide what to import, hopefully for your waiting buyers.
Buying direct from foreign countries is time consuming and requires a good deal of paperwork, but it is not nearly as difficult as one might think. Otherwise there would not be so many importers. For some purchases you need an import license, and you will often have to pay import duty. This is a good reason why it is a good idea to find out just which countries are currently "in favor," Where their goods are taxed lightly, if at all. Import requirements, procedures and tax rates vary drastically with the country of origin. To get an idea of what to expect, write to the Bureau of Customs (see Business Sources) and ask for their booklet "Rates of Duty
for Popular Tourist Items" When you are ready to start importing your own merchandise, it would be wise to consult an attorney that is well versed in import and international law. You might not need his advice, but it is still a good idea to let him look over your contracts and agreements. It tales time and patience to become a successful importer, but the rewards can be significant for one who is both shrewd and patient.
As a small importer looking for an exclusive, you will probably want to concentrate on finding a small manufacturer in the country of origin who will agree to let you serve as his stateside representative -- at least for a time. An agreement can be made with a wide variety of possible terms, the only criteria being that you both agree to them. Remember, however, that other countries have different customs and legal systems. For example, "sterling" silver does not mean the same thing in every country! The best way for a relative beginner to start is to contact trade representatives, usually through the appropriate embassies, and ask them for lists of manufacturers who might have what you want.
These representatives will often help you get started because they are interested in promoting the sale of merchandise to the United States. Correspond with some of the more promising companies; find out their prices, terms and obtain samples (by air; steamer may take 2 months). Now is the time to clarify any possible
misunderstandings -- before you commit to a contract. Make sure they understand the quality you require, and that you understand their policies. Find out who else has dealt with this company and contact them for a reference. When satisfied with the products, terms, shipping procedures and you know the import tax situation, have your attorney check the contract, then deal! There may still be problems -- any business can expect a snafu here and there -- with shipments, breakage and even payment problems. These are some of the reasons that merchandise that is imported directly is so much cheaper. The other reason is that when you import something, you usually have do so in quantity. If it sells well, you are on cloud nine; if it doesn't -- well now you know where jobbers get their merchandise, and how they can sell it so cheap and still make a profit! This is why some importers use the following variation:
You can sell imported goods without importing them. They are available from importers, jobbers and several wholesale houses. Sometimes excellent buys can be made on merchandise that someone could not sell. Maybe time ran out on them, it was the wrong market, or perhaps they didn't market them wisely.. Just because one entrepreneur cannot sell a product is not proof that another won't get rich on the same product! The advantages of buying imported goods domestically sometimes outweigh the extra cost (they are not always higher, though). There is always someone who "gets lucky" -- they spot a potential fad, promote it before anyone else, or find new ways to market things had problems with.
The most dangerous pitfall in this business is to stock up on something that you can't sell. The way to avoid this danger is to test market before getting in too deep. NEVER buy products in quantity just because YOU like them. Unless you are that one in a million, the public will often disagree with your personal tastes, which means you could lose a bundle!
Order a reasonable stock with the (written, if necessary) assurance that you can buy larger amounts at the same (or lower) price, and get immediate delivery. Many suppliers (both here and abroad) will be happy to work with you when they understand you are working on a promotion that can be profitable to both of you.
BUSINESS SOURCES
SPECIALTY MERCHANDISE CORP., 9401 De Soto Ave.,Chatsworth, CA 91311-4991. sells imported merchandise to membership (cost, about $250). Mostly novelties and giftware. Will drop-ship. GALAXY ELECTRONICS, Box 17, Blythbourne Station, Brooklyn, NY 11219, 800/221-8294. Imported merchandise; heavy in radios, novelties; good prices. $50 minimum purchase. JZE ENTERPRISES, 2912 Springfield Rd.,St Frances Village, Bacolod City, Philippines. Catalog of importable merchandise (carvings, batiks, rattan) - $5, refundable.
CHINA CONSULTANTS INTERNATIONAL, Guardian House 905, #32 Oi Kwan Rd.,Happy Valley, Hong Kong. Free book, "Advertising and Selling to the People of China."
INTERNATIONAL INTERTRADE INDEX, Box 636, Federal Square, Newark, NJ 07101. Newsletter that lists new import products.
TAIWANESE EMBASSY, CCNAA, Economics Division, 4301 Connecticut Ave.,Ste 420, Washington, DC 20008. Information about products to import from Taiwan.
INTERNATIONAL NEW PRODUCT NEWSLETTER, 6 St. James St.,Boston, MA 02116. Newsletter about new import products.
GERMAN AMERICAN CHAMBER OF COMMERCE, 666 5th Ave.,New York, NY 10019. Information on importing products from germany.
INTERNATIONAL TRADE COUNCIL, Box 73, Centro Colon, San Jose, Costa Rica, CA 1007. Trade council for 18 Latin American Countries; free list of 20,000 products and companies.
CHEU LAI YING, Block 48, Tampines Ave.,5 #06-270, Singapore, republic of Singapore. Private contact for goods from Singapore.
ITALIAN TRADE COMMISSION, 499 Park Ave.,New York, NY 10022. Information on importing products from Italy.
GENERAL CHAMBER OF COMMERCE, Rose Mansion, 162 Hsin Yi Road, Section 3, Taipei, Taiwan. Good place to check on products from Taiwan (as well as the embassy).
BRITISH TRADE DEVELOPMENT OFFICE, 845 Third Ave.,New York, NY 10022. Information on importing products from England.
COORDINATING COUNCIL FOR NORTH AMERICAN AFFAIRS, Commercial Div.,20N Clark St.,19th Floor, Chicago, Il 60602. Information on importing products from Taiwan. O.H. URIHEULA, P.O. Box 40160, 0007 Arcadia, South Africa. Exports African arts, crafts and toys. S.H. LIM, Litaco Mfg. & Trading, Jurong East P.O. Box 12, Singapore 9160, Republic of Singapore. Exports consumer goods, stamps, asian arts and crafts.
DOVER PUBLICATIONS, 31 East 2nd St.,Mineola, NY 11051. Discount books, picture postcards, clip art and stencils. Excellent source for accessories; good prices.
QUILL CORPORATION, 100 Schelter Rd.,Lincolnshire, IL 60917-4700, 312/634-4800. Office supplies (probably best mail order prices).
NEBS, 500 Main St.,Groton, MA 04171, 800/225-6380. Office supplies. Good, fast service.
IVEY PRINTING, Box 761, Meridan, TX 76665. Letterhead: 400 sheets plus 200 matching envelopes - $18.
ZPS, Box 581, Libertyville, IL 60048-2556. Business cards (raised print - 411.50 per K) and letterhead stationery. Will print your copy ready logo or design, even whole card.
SWEDCO, Box 29, Mooresville, NC. Three line rubber stamps - $3; Business cards - $13 per thousand.
WALTER DRAKE, 4119 Drake Bldg.,Colorado Springs, CO 80940. Short run business cards, stationery, etc. Good quality, but no choice of style or color.
No Comment
Labels:
Home business
If you are handy with table saws, wood lathes, and related equipment and woodworking tools, a lucrative business is the purchase, repair and resale of old furniture. We don't mean just davens or arm chairs. We're talking about everything from baby furniture and children's play equipment, to antique bedroom sets.
You can pick up just about anything at garage sales, moving sales, yard sales, flea markets and sometimes find a bargain at a second hand store. Quite often you can clean out someone's attic or garage and take the "junk" as pay for your services. Strip and repaint the various furniture, tighten it up, change and modernize, do whatever is necessary to put it in good saleable condition with the least amount of time and expense.
Advertise that you purchase old and broken down furniture on one side of the newspaper and on the other side your ad can detail the large choice of all types of tables, chairs, baby furniture, children's play things and other furniture and toys you have available at bargain prices. You can start out in your basement or garage, but eventually, as your business grows you may have to rent or buy a workshop and sales display area, or set up a retail outlet.
After you become more experienced you can specialize only in those items that have the best market and make the most money per unit. Then when you grow large enough, distribute your works to various sales outlets on a distributorship or wholesale basis!
You can pick up just about anything at garage sales, moving sales, yard sales, flea markets and sometimes find a bargain at a second hand store. Quite often you can clean out someone's attic or garage and take the "junk" as pay for your services. Strip and repaint the various furniture, tighten it up, change and modernize, do whatever is necessary to put it in good saleable condition with the least amount of time and expense.
Advertise that you purchase old and broken down furniture on one side of the newspaper and on the other side your ad can detail the large choice of all types of tables, chairs, baby furniture, children's play things and other furniture and toys you have available at bargain prices. You can start out in your basement or garage, but eventually, as your business grows you may have to rent or buy a workshop and sales display area, or set up a retail outlet.
After you become more experienced you can specialize only in those items that have the best market and make the most money per unit. Then when you grow large enough, distribute your works to various sales outlets on a distributorship or wholesale basis!
No Comment
Labels:
Home business
HOW TO CREATE AND MARKET YOUR OWN SPECIAL-INTEREST VIDEO PRODUCTIONS
The trouble with publishing a book, from a first-time writer's point of view, lies with the slowness of the publishing industry. Once written, the book has to be accepted by a publisher, rewritten according to the editor, then scheduled, manufactured, distributed, and marketed. Most books don't get much in the way of marketing.
Years later, with the very best of luck, the author begins to see some small reward for his efforts. Maybe $5,000 if he or she is very lucky. If your first book isn't profitable for a publisher, you may never have the opportunity of having another published. Self-publishing is a better route because the author typically knows his audience and how to reach them. But the up-front costs of a $5,000 printing can be $30,000 or more, and the marketing costs can run quickly into five figures as well. Any books that go unsold are "dead inventory" or wasted money. I have written, self-published and marketed four books, all dealing with exercise physiology and race horses (a very narrow and specialized market). Two made money, two didn't; one of them was a total loss and didn't even bring back publishing costs.
Still the two winners produced a net profit exceeding $200,000 over four years, and both are still selling today. The first book, The Fit Racehorse, originally sold for $55 a copy. My most recent book, The Racehorse Owner's Survival Manual, is the other winner and sells for $59.95. The smaller the market, the more specialized and valuable the information, and the bigger the retail price.
A BETTER WAY
There's a better, easier way to make money in self-publishing. A reasonably talented communicator with specialized knowledge of the value to others is more likely to see big profits from his efforts if he chooses instead the medium of video. Today, almost everyone who has indoor plumbing has a videocassette recorder/player (VCR). The six months to a year needed to write a book can be condensed to six weeks of planning, writing, taping, and editing a self-made video.
I've "published" twenty-eight videos and the monthly income from them has been between $8,000 and $20,000 for more than four years now. Most are still selling (four are new and just going on the market), none have lost money, and I have never had any inventory except for a supply of blank tapes. The unsold copies of my two failed books, in contrast, represented some $40,000 in unrecoverable up-front costs. From now on, I'm going to let someone else publish and market my books, and I'm sticking to the self-published video business, where the real profit is.
HOW IT'S DONE: THE SUBJECT
The first rule of thumb is teach what you know or what a friend of yours knows. My most recent tape, Exercise Rider, the Good, the Bad, and the Ugly, has returned more than $20,000 in three months - and I don't know how to ride a horse. In fact, a friend who likes to visit racetracks took the original footage on a Hi-8 Cannon camcorder.
I sent videos of fifty racetrack exercise riders to several friends who are experts in the field. They critiqued each rider, talking into a cassette recorder as they watched the footage. I listened to the critiques and built my voice-over from them. The $69.95 ninety-minute tape is getting raves from buyers, all of whom are guaranteed satisfaction. If they don't love the tape, they can send it back within thirty days. Not one has been
returned as of this writing.
If you deliver valuable information, in quantity, in a reasonably decent production, your production will stick. If you go for effect, but deliver drivel, or plain erroneous or incomplete information, the customers will be enraged. They'd much rather buy and keep an amateur production which fills informational needs than one that's pretty, but shallow.
HOW IT'S DONE: PRODUCTION
As I mentioned above, the raw footage for my most recent tape was taken with a consumer-type camcorder. My first tape was taped with an older Panasonic camera and recorder. By today's standards, the results were blurry pictures with mumbly sound, but the tapes did sell and most stayed sold. At home I Have a JVC VHS editing console that cost me $5,000 new, and five JVC HQ consumer decks for making copies. I "assembly edit" the master tape, videos first, then add voice and sometimes music. Labels are printed by a typewriter with memory (you can do any number of the same label with just one command). The finished product goes back into the original box and is shipped without further packaging.
Because I wanted to use slow motion for this last video, I took all the footage to the racetrack video lab (a great place to get access to expensive video equipment on the cheap) and had all the footage moved up to one-inch tape, then dropped to standard VHS in slow motion - all for $200. From the original HI-8 tapes, and the converted slow motion stuff, I built my master and dubbed in the narration and background music. You have to keep in mind that this is a tiny business for profit, not Walt Disney Studios. Profit will come from delivering large bodies of valuable information, not fancy video effects, super quality production, or beautiful packaging. Once your customers trust you, your packaging doesn't matter at all. Almost everyone trusts a company that gives written guarantees and takes credit cards.
EQUIPMENT
Your original footage should be of high quality because as you move from original to master a copy, you're going to lose some video quality. In order to avoid paying big bucks for professional equipment, my advice is to start with a Hi-8 or super 8 CCD camcorder with a lux rating (low light capability) of four or less (Your video dealer can assist you in choosing equipment). For higher quality productions and more up-front expense, you can rent studio equipment, studio personnel, and even a radio announcer's voice. If you're highly organized, know precisely what you want to shot, and how you might get by with a one-day, or two half-day studio rental fee. That's $2,000 to $3,000 in most cities.
SELLING: CUSTOMER AND PRICE
In your direct mail and print advertising the offer has to be irresistible. You have to guarantee and deliver satisfaction. You have to make the act of purchasing easy by honoring credit cards and providing an 800 number. Your advertising should be targeted precisely at your potential customer: it's unlikely you'll be able to sell a gardening video in a motorcycle magazine! Before you begin work on any video, plan your marketing approach.
I use an computer for keeping track of my customer list and a laser printer for producing all my fliers and the documentation that I send along with the videos. This documentation helps the videos "stick," providing and extra unexpected bonus for the customer, and virtually eliminating returns. Essentially, the documents are close-ups of the subject matter included in the video, getting down into detail that perhaps the tape could not
deliver - sometimes charts and graphs.
One-third of my business is wholesale sales. My print ads complete for business with those of the retail accounts I service. When I introduce a new video, I first offer it to my old direct mail customers at a discount in a "pre-release special." The prices of my videos are always high. I want to make a profit and I want my retailers to make a profit. The lowest price I've ever put on a single video is $39.95; the highest, $99. Thus, when a wholesale customer orders, say a dozen $39.95 tapes, they'll send me $240, while a dozen direct mail sales of the same video will bring in $480.
Remember that you can always lower a price, but just try to get away with raising it! But THINK before you lower a price. At one time, I thought I had nearly exhausted the market for a pair of my $99 videos since their sales had plummeted I then cut the price in half, confident that sales would go up. That was two years ago. The tapes are still selling, but at the same slow rate - and now my profits are at a lot lower too. I made the
mistake by dropping the price on them.
THE MARKETPLACE
You may feel, especially after browsing through specialty video catalogs, that everyone has beaten you to the punch. You may think that big, sophisticated studios are producing the only videos that consumers will buy. What you must understand is that a whole new marketplace is out there, and there isn't nearly
enough material to satisfy it.
Information is information, no matter who delivers it. Major studios feel they cannot waste their resources on small projects that might require specialization outside of videography. If they wanted to produce a video on cabinet-making, they would have to locate a cabinetmaker, pay for his time and materials, and using their millions of dollars worth of high-tech gear and expensive technicians begin production. Meanwhile Joe Cabinetmaker, on Elm Street, has made a nifty little video that is informative and enjoyable to watch.
The trouble with publishing a book, from a first-time writer's point of view, lies with the slowness of the publishing industry. Once written, the book has to be accepted by a publisher, rewritten according to the editor, then scheduled, manufactured, distributed, and marketed. Most books don't get much in the way of marketing.
Years later, with the very best of luck, the author begins to see some small reward for his efforts. Maybe $5,000 if he or she is very lucky. If your first book isn't profitable for a publisher, you may never have the opportunity of having another published. Self-publishing is a better route because the author typically knows his audience and how to reach them. But the up-front costs of a $5,000 printing can be $30,000 or more, and the marketing costs can run quickly into five figures as well. Any books that go unsold are "dead inventory" or wasted money. I have written, self-published and marketed four books, all dealing with exercise physiology and race horses (a very narrow and specialized market). Two made money, two didn't; one of them was a total loss and didn't even bring back publishing costs.
Still the two winners produced a net profit exceeding $200,000 over four years, and both are still selling today. The first book, The Fit Racehorse, originally sold for $55 a copy. My most recent book, The Racehorse Owner's Survival Manual, is the other winner and sells for $59.95. The smaller the market, the more specialized and valuable the information, and the bigger the retail price.
A BETTER WAY
There's a better, easier way to make money in self-publishing. A reasonably talented communicator with specialized knowledge of the value to others is more likely to see big profits from his efforts if he chooses instead the medium of video. Today, almost everyone who has indoor plumbing has a videocassette recorder/player (VCR). The six months to a year needed to write a book can be condensed to six weeks of planning, writing, taping, and editing a self-made video.
I've "published" twenty-eight videos and the monthly income from them has been between $8,000 and $20,000 for more than four years now. Most are still selling (four are new and just going on the market), none have lost money, and I have never had any inventory except for a supply of blank tapes. The unsold copies of my two failed books, in contrast, represented some $40,000 in unrecoverable up-front costs. From now on, I'm going to let someone else publish and market my books, and I'm sticking to the self-published video business, where the real profit is.
HOW IT'S DONE: THE SUBJECT
The first rule of thumb is teach what you know or what a friend of yours knows. My most recent tape, Exercise Rider, the Good, the Bad, and the Ugly, has returned more than $20,000 in three months - and I don't know how to ride a horse. In fact, a friend who likes to visit racetracks took the original footage on a Hi-8 Cannon camcorder.
I sent videos of fifty racetrack exercise riders to several friends who are experts in the field. They critiqued each rider, talking into a cassette recorder as they watched the footage. I listened to the critiques and built my voice-over from them. The $69.95 ninety-minute tape is getting raves from buyers, all of whom are guaranteed satisfaction. If they don't love the tape, they can send it back within thirty days. Not one has been
returned as of this writing.
If you deliver valuable information, in quantity, in a reasonably decent production, your production will stick. If you go for effect, but deliver drivel, or plain erroneous or incomplete information, the customers will be enraged. They'd much rather buy and keep an amateur production which fills informational needs than one that's pretty, but shallow.
HOW IT'S DONE: PRODUCTION
As I mentioned above, the raw footage for my most recent tape was taken with a consumer-type camcorder. My first tape was taped with an older Panasonic camera and recorder. By today's standards, the results were blurry pictures with mumbly sound, but the tapes did sell and most stayed sold. At home I Have a JVC VHS editing console that cost me $5,000 new, and five JVC HQ consumer decks for making copies. I "assembly edit" the master tape, videos first, then add voice and sometimes music. Labels are printed by a typewriter with memory (you can do any number of the same label with just one command). The finished product goes back into the original box and is shipped without further packaging.
Because I wanted to use slow motion for this last video, I took all the footage to the racetrack video lab (a great place to get access to expensive video equipment on the cheap) and had all the footage moved up to one-inch tape, then dropped to standard VHS in slow motion - all for $200. From the original HI-8 tapes, and the converted slow motion stuff, I built my master and dubbed in the narration and background music. You have to keep in mind that this is a tiny business for profit, not Walt Disney Studios. Profit will come from delivering large bodies of valuable information, not fancy video effects, super quality production, or beautiful packaging. Once your customers trust you, your packaging doesn't matter at all. Almost everyone trusts a company that gives written guarantees and takes credit cards.
EQUIPMENT
Your original footage should be of high quality because as you move from original to master a copy, you're going to lose some video quality. In order to avoid paying big bucks for professional equipment, my advice is to start with a Hi-8 or super 8 CCD camcorder with a lux rating (low light capability) of four or less (Your video dealer can assist you in choosing equipment). For higher quality productions and more up-front expense, you can rent studio equipment, studio personnel, and even a radio announcer's voice. If you're highly organized, know precisely what you want to shot, and how you might get by with a one-day, or two half-day studio rental fee. That's $2,000 to $3,000 in most cities.
SELLING: CUSTOMER AND PRICE
In your direct mail and print advertising the offer has to be irresistible. You have to guarantee and deliver satisfaction. You have to make the act of purchasing easy by honoring credit cards and providing an 800 number. Your advertising should be targeted precisely at your potential customer: it's unlikely you'll be able to sell a gardening video in a motorcycle magazine! Before you begin work on any video, plan your marketing approach.
I use an computer for keeping track of my customer list and a laser printer for producing all my fliers and the documentation that I send along with the videos. This documentation helps the videos "stick," providing and extra unexpected bonus for the customer, and virtually eliminating returns. Essentially, the documents are close-ups of the subject matter included in the video, getting down into detail that perhaps the tape could not
deliver - sometimes charts and graphs.
One-third of my business is wholesale sales. My print ads complete for business with those of the retail accounts I service. When I introduce a new video, I first offer it to my old direct mail customers at a discount in a "pre-release special." The prices of my videos are always high. I want to make a profit and I want my retailers to make a profit. The lowest price I've ever put on a single video is $39.95; the highest, $99. Thus, when a wholesale customer orders, say a dozen $39.95 tapes, they'll send me $240, while a dozen direct mail sales of the same video will bring in $480.
Remember that you can always lower a price, but just try to get away with raising it! But THINK before you lower a price. At one time, I thought I had nearly exhausted the market for a pair of my $99 videos since their sales had plummeted I then cut the price in half, confident that sales would go up. That was two years ago. The tapes are still selling, but at the same slow rate - and now my profits are at a lot lower too. I made the
mistake by dropping the price on them.
THE MARKETPLACE
You may feel, especially after browsing through specialty video catalogs, that everyone has beaten you to the punch. You may think that big, sophisticated studios are producing the only videos that consumers will buy. What you must understand is that a whole new marketplace is out there, and there isn't nearly
enough material to satisfy it.
Information is information, no matter who delivers it. Major studios feel they cannot waste their resources on small projects that might require specialization outside of videography. If they wanted to produce a video on cabinet-making, they would have to locate a cabinetmaker, pay for his time and materials, and using their millions of dollars worth of high-tech gear and expensive technicians begin production. Meanwhile Joe Cabinetmaker, on Elm Street, has made a nifty little video that is informative and enjoyable to watch.
No Comment
Labels:
get's Money
How To Make $20.00 For Every $1.00 Invested It has been said you can lift the Rock of Gibraltar if you have a fulcrum point and long enough lever. When we refer to "financial leverage" we are talking about the same principle. If you buy a business building for $100,000 with $5,000 down, this is using leverage of 20 to 1. For a mere 1/20th of the purchase price, you actually own and control property that is 20 times more valuable than your cash investment.
If the income of the building is only sufficient to make the payments and expenses and you don't gain any cash flow, you are still getting the building paid for and perhaps in 5 years or so, with continuing inflation, you can sell the building for $200,000... a gain of $95,000 on a $5,000 investment. This is the potential result of proper use of leverage. A good rule to follow in applying leverage, relevant to any business venture for that matter, is always provide a reserve. Hold back some cash for emergencies. Hold back additional capital so if you go under you will have a nest egg to start a new venture.
Sometimes when things go sour and there is no way out it is better to take the least loss possible, save what you can and get out...NOW! Use the remainder to again find financing, margin leases, mortgages, franchises and all the other manners of using money belonging to others for both their profits and yours. Selling your property for cash then leasing back on a long term lease is an other form of leverage. If you sell for one million
dollars cash and lease back at $10,000 per month, you have generated tremendous leverage. You now have $1,000,000 each with 10% down for each property, you now control 10 millions dollars worth of income producing properties. Sometimes it is possible to use options to hold property, with very little cash down, until you can obtain title and take possession. This can produce fantastic leverage if planned property.
Going public is an other method used to gain leverage by using other people's money. You receive money from the public for shares of your corporate stock and at the same time establish a market value for your unissued stock. Before you apply leverage on any proposition, be sure know just what your are doing. There must be a continuous favorable cash flow to service your debt, pay all your costs and expenses and give you a reasonable profit. If weakness occurs in any one or several of your business entities, it could drag down your entire organization.
2. IN FRANCHISES
Franchising your business operation packet is another form of leverage. You are selling others your know-how and the right to use your system and/or product for a price, either a share of the profits, a bulk payment or a combination of both. It is not as simple as it used to be to become a franchiser, due to controls and red tape established by the various state and governmental agencies. In some states it is just about impossible for the layman to proceed to wade through all the red tape required to satisfy the laws. However, if
It were easy to do, it probably would not be profitable anyway. When you have met all the requirements of the various agencies, you will have an operating manual and pro-forma accounting statement...You will have developed a turn-key package for your franchise offering To get started right get revised statutes of the state from the Secretary of State and study the requirements for establishing and selling franchises.
As your franchises become better known and after you have a few locations, instead of selling one franchise at a time, offer area franchise to "master" franchise holders. Get a portion of the set-up charges for each area plus a continuing percentage of gross business from each operating unit.
3 IN THE STOCK MARKET
*BONDS
You can earn interest on non-existent money and buy bonds on a regular basis without ever paying for any of them except the first five bonds. You will need $500 in cash and a brokerage account in both the U.S. and Canada. Open an account with a canadian brokerage House and deposit a &500 check with them. On the same day, before your check clears, open a brokerage account in your home town. This one may be opened without any money.
You buy new issue bonds through your American Broker and state that they MUST be delivered to your Canadian Broker for payment. The very day that you purchase the bonds, you will start drawing interest. It will take 5 or 6 weeks for the bonds to be delivered, and all the time you will be earning interest. With this plan, you can space your order so that you can have $1000,000 or more in bonds on order. and when they arrive at your Canadian Broker, it works like this:
The Broker accept the first five bonds of $1,000 each and place them in your account. When the second $5,000 worth arrives, (you must always order in $5,000 units), he then sells the first bonds to pay for the third, etc... The results are BIG profits for non-cash existing money. You can actually earn up to 80% interest on money you don't even have.
Often the new bonds will have an increase in resale value to add to the interest earned. Thus a $5,000 bond at 8% interest rate that takes 60 days to deliver would earn $67.00 interest. If they go up in value, you may pick up an additional $200 to $500 or even more when they are sold.
* PENNY STOCK
Periodically a great deal of money has been made dealing in Penny Stock but it is highly speculative and is perhaps once in a lifetime that one is able to hit it right to cash in with a spectacularly high yield. To take some of the speculation out of it, many investors purchase only 100 shares or so, of a number of different company's stock. In this way they may only $50 to $100 invested in each of 40 to 50 firms. This is one of the best ways to go when getting acquainted with this kind of investment. The stock of one of the Nation's larger firms, which now has outlets in about every city in the United States, was selling at 60 cents a share in 1963. 100 shares at that time for a total of $60 is now valued at over $75,000! $9,000 invested in 1948 in stock of what was then a small timber firm, was worth over $1,000,000 a few years ago, and in addition would have proceed average dividends over the years sufficient to equal a top salary each year. A person who invested at that time would have been able to "goof off" from that time forward, receive more money than working for a living and still have over a million dollars in the bank or for other investments.
There are various newsletters covering low priced stock. One should subscribe to several and analyse the information before investing.
If the income of the building is only sufficient to make the payments and expenses and you don't gain any cash flow, you are still getting the building paid for and perhaps in 5 years or so, with continuing inflation, you can sell the building for $200,000... a gain of $95,000 on a $5,000 investment. This is the potential result of proper use of leverage. A good rule to follow in applying leverage, relevant to any business venture for that matter, is always provide a reserve. Hold back some cash for emergencies. Hold back additional capital so if you go under you will have a nest egg to start a new venture.
Sometimes when things go sour and there is no way out it is better to take the least loss possible, save what you can and get out...NOW! Use the remainder to again find financing, margin leases, mortgages, franchises and all the other manners of using money belonging to others for both their profits and yours. Selling your property for cash then leasing back on a long term lease is an other form of leverage. If you sell for one million
dollars cash and lease back at $10,000 per month, you have generated tremendous leverage. You now have $1,000,000 each with 10% down for each property, you now control 10 millions dollars worth of income producing properties. Sometimes it is possible to use options to hold property, with very little cash down, until you can obtain title and take possession. This can produce fantastic leverage if planned property.
Going public is an other method used to gain leverage by using other people's money. You receive money from the public for shares of your corporate stock and at the same time establish a market value for your unissued stock. Before you apply leverage on any proposition, be sure know just what your are doing. There must be a continuous favorable cash flow to service your debt, pay all your costs and expenses and give you a reasonable profit. If weakness occurs in any one or several of your business entities, it could drag down your entire organization.
2. IN FRANCHISES
Franchising your business operation packet is another form of leverage. You are selling others your know-how and the right to use your system and/or product for a price, either a share of the profits, a bulk payment or a combination of both. It is not as simple as it used to be to become a franchiser, due to controls and red tape established by the various state and governmental agencies. In some states it is just about impossible for the layman to proceed to wade through all the red tape required to satisfy the laws. However, if
It were easy to do, it probably would not be profitable anyway. When you have met all the requirements of the various agencies, you will have an operating manual and pro-forma accounting statement...You will have developed a turn-key package for your franchise offering To get started right get revised statutes of the state from the Secretary of State and study the requirements for establishing and selling franchises.
As your franchises become better known and after you have a few locations, instead of selling one franchise at a time, offer area franchise to "master" franchise holders. Get a portion of the set-up charges for each area plus a continuing percentage of gross business from each operating unit.
3 IN THE STOCK MARKET
*BONDS
You can earn interest on non-existent money and buy bonds on a regular basis without ever paying for any of them except the first five bonds. You will need $500 in cash and a brokerage account in both the U.S. and Canada. Open an account with a canadian brokerage House and deposit a &500 check with them. On the same day, before your check clears, open a brokerage account in your home town. This one may be opened without any money.
You buy new issue bonds through your American Broker and state that they MUST be delivered to your Canadian Broker for payment. The very day that you purchase the bonds, you will start drawing interest. It will take 5 or 6 weeks for the bonds to be delivered, and all the time you will be earning interest. With this plan, you can space your order so that you can have $1000,000 or more in bonds on order. and when they arrive at your Canadian Broker, it works like this:
The Broker accept the first five bonds of $1,000 each and place them in your account. When the second $5,000 worth arrives, (you must always order in $5,000 units), he then sells the first bonds to pay for the third, etc... The results are BIG profits for non-cash existing money. You can actually earn up to 80% interest on money you don't even have.
Often the new bonds will have an increase in resale value to add to the interest earned. Thus a $5,000 bond at 8% interest rate that takes 60 days to deliver would earn $67.00 interest. If they go up in value, you may pick up an additional $200 to $500 or even more when they are sold.
* PENNY STOCK
Periodically a great deal of money has been made dealing in Penny Stock but it is highly speculative and is perhaps once in a lifetime that one is able to hit it right to cash in with a spectacularly high yield. To take some of the speculation out of it, many investors purchase only 100 shares or so, of a number of different company's stock. In this way they may only $50 to $100 invested in each of 40 to 50 firms. This is one of the best ways to go when getting acquainted with this kind of investment. The stock of one of the Nation's larger firms, which now has outlets in about every city in the United States, was selling at 60 cents a share in 1963. 100 shares at that time for a total of $60 is now valued at over $75,000! $9,000 invested in 1948 in stock of what was then a small timber firm, was worth over $1,000,000 a few years ago, and in addition would have proceed average dividends over the years sufficient to equal a top salary each year. A person who invested at that time would have been able to "goof off" from that time forward, receive more money than working for a living and still have over a million dollars in the bank or for other investments.
There are various newsletters covering low priced stock. One should subscribe to several and analyse the information before investing.
No Comment
Labels:
Business Informations
A New Form Of Networking
Seventy percent of Americans belong to one association. Twenty five percent belong to four or more associations. Our professional existence is held together by the network of people with whom we share common interests, even common goals. As technology gives us new ways to link up, communicate and share ideas, our need to identify with a collective presence reflects our need to become more significant. Today, this need is being fulfilled by privately organized, managed and funded trade associations.
FOR-PROFIT
If there ise anything that drives any venture to succeed, the principal motivation is profit - the commercial purpose for which any trade activity exists. Because we still maintain a mindset that associations should not be a money-making venture, it is difficult to imagine a trade association as a for-profit representative body of a particular trade. However, as the efficiency, agility and productiveness of for-profit trade associations become evident, members become more confident that operating a for-profit trade assaociation is the only way to guarantee that the association will remain productive and beneficial to its members.
OBJECTIVES
Unless your primary reason for creating a trade association is to lobby issues in Washington, your association's principal objective should more or less focus on information sharing. If you are creating a trade association as a forum for its memgbers to share ideas about their trade, it is essential that you provide your members this vehicle by which they can communicate, maybe even interact.
BEYOND MEMBERSHIP
Since most associations get started with low membership dues, usually in the $20 to $30 bracket. Many associations are lucky to break even on membership dues alone. To guarantee its healthy existence, its financial foundations should expand beyond being exclusively dependent on membership dues.
Although most trade associations start off with a newsletter, it is in an edeal position to organize conventions (that provide members a forum to network, meet suppliers, and hear experts) which can be a prime money-maker for the association.
Seventy percent of Americans belong to one association. Twenty five percent belong to four or more associations. Our professional existence is held together by the network of people with whom we share common interests, even common goals. As technology gives us new ways to link up, communicate and share ideas, our need to identify with a collective presence reflects our need to become more significant. Today, this need is being fulfilled by privately organized, managed and funded trade associations.
FOR-PROFIT
If there ise anything that drives any venture to succeed, the principal motivation is profit - the commercial purpose for which any trade activity exists. Because we still maintain a mindset that associations should not be a money-making venture, it is difficult to imagine a trade association as a for-profit representative body of a particular trade. However, as the efficiency, agility and productiveness of for-profit trade associations become evident, members become more confident that operating a for-profit trade assaociation is the only way to guarantee that the association will remain productive and beneficial to its members.
OBJECTIVES
Unless your primary reason for creating a trade association is to lobby issues in Washington, your association's principal objective should more or less focus on information sharing. If you are creating a trade association as a forum for its memgbers to share ideas about their trade, it is essential that you provide your members this vehicle by which they can communicate, maybe even interact.
BEYOND MEMBERSHIP
Since most associations get started with low membership dues, usually in the $20 to $30 bracket. Many associations are lucky to break even on membership dues alone. To guarantee its healthy existence, its financial foundations should expand beyond being exclusively dependent on membership dues.
Although most trade associations start off with a newsletter, it is in an edeal position to organize conventions (that provide members a forum to network, meet suppliers, and hear experts) which can be a prime money-maker for the association.
No Comment
Labels:
get's Money
WINNING THE CREDIT-CARD GAME
Some banks are eliminating the standard 25 or 30-day grace period within which you may pay your bill within being charged interest. This is the normal grace period before interest kicks in. But this is slowly changing. For
example, some banks are offering extremely low fixed rates, but without a grace period. These cards will charge you interest from the date it processes your charge slip.
If you usally pay your bills in full within the normal grace period, it is best you avoid no-grace-period cards. The 25 or 30-day garce period is more financially significant for you than a lower interest rate. However, if you carry a balance each month, you're better off with a lower interest rate. In this case, a lower interest rate can save you more money than a grace period would. Most banks and thrifts charge interest from the day they process your charge slip when you use your card to get cash. In addition to this, some cards are now assessing cash advanced service charges based on a percentage of the amount received. It used to be that service charges were based on a fixed fee, regardless of the amount of transaction.
If you avoid interest charges by paying off your bill each month, seek out a card that offer very low interest rates plus a grace period on purchases. Some institutions periodically offer cards with no fee for the first year as a promotion. Don't be lulled into getting "premium" credit cards such as "goldcards" and Premier VISA. The only significant premium with these cards is the extra amount you pay in higher annual service fees. Besides the fancy finish of the card, the only other benefits you get with premium cards are travel insurance and the extra protection if your card is lost or stolen. Since by law, you are only liable for up to $50 if your regular credit cards are lost or stolen, the zero liability you are getting from premium cards is hardly worth the extra money.
Some banks are eliminating the standard 25 or 30-day grace period within which you may pay your bill within being charged interest. This is the normal grace period before interest kicks in. But this is slowly changing. For
example, some banks are offering extremely low fixed rates, but without a grace period. These cards will charge you interest from the date it processes your charge slip.
If you usally pay your bills in full within the normal grace period, it is best you avoid no-grace-period cards. The 25 or 30-day garce period is more financially significant for you than a lower interest rate. However, if you carry a balance each month, you're better off with a lower interest rate. In this case, a lower interest rate can save you more money than a grace period would. Most banks and thrifts charge interest from the day they process your charge slip when you use your card to get cash. In addition to this, some cards are now assessing cash advanced service charges based on a percentage of the amount received. It used to be that service charges were based on a fixed fee, regardless of the amount of transaction.
If you avoid interest charges by paying off your bill each month, seek out a card that offer very low interest rates plus a grace period on purchases. Some institutions periodically offer cards with no fee for the first year as a promotion. Don't be lulled into getting "premium" credit cards such as "goldcards" and Premier VISA. The only significant premium with these cards is the extra amount you pay in higher annual service fees. Besides the fancy finish of the card, the only other benefits you get with premium cards are travel insurance and the extra protection if your card is lost or stolen. Since by law, you are only liable for up to $50 if your regular credit cards are lost or stolen, the zero liability you are getting from premium cards is hardly worth the extra money.
No Comment
Labels:
Business Informations
do you really need them?
To many people, corporations are essential tools in making money, discharging liabilities or owning assets globally; often in deep secracy. A corporation or trust is what lawyers call a "legal entity". Whereas a company does not eat, sleep or go to the movies, it may own just about anything you care to mention: bank accounts, stocks, bonds, investments, cars, boats, and even areoplanes. So may a trust (foundation).
The distinction between a "corporation" and a mere "company" is that the former is, by its very defination, a seperate legal entity as opposed to an unincorporated, personally-owned company. A corporation may go bankrupt and leave creditors, including tax men, holding the short end of the stick. An unincorporated company will be inextricably linked to its owner(s). If an unincorporated company defaults on a dent or a payment, creditors may immediately turn to the owner and demand payment from him, which is a pretty good reason why you should never operate any business accept from behind the protection of a corporation. That way, you areonly liable for a loss up to whatever capital you have invested in the business, but no claim can be made against you personally in the event that the corporation folds or closes with a negative net worth.
Unless, of course, fraufulent conduct by the owner(s) or manager(s) can be proved. Only rarely are owners or managers held personally liable for losses stemming from fraud or gross misconduct, which you should take to read as - only in cases where criminal misconduct (or outright fraud) can be proved. Proving such claims may take years.
This is the major reason why dejected creditors usually take their licks and abstain from pursuing the matter further. Shares in a corporation have to be owned by someone - or something. Usually, shares are held either by ordinary shareholders, by one or more other companies, institutions or trusts. But a corporation cannot own itself. Someone has to own the shares, which also means that someone may be taxed on the wealth represented by the value of the shares, or the dividends or even on the capital gains realizes when the shares are ultimately sold (or the corporation is successfully liquidated).
Enter trusts - or foundations, as they are sometimes called. As opposed to a company or corporation, no one can own a trust. By definition, a trust is not only a seperate, legal entity, but also "owns itself". No physical or
legal person may "own" even the tiniest little share of the trust. And that, exactly, is why trusts are so phenomenal in their potential uses. Let us say, for instance, that you live in a high-tax country with very strict tax laws. Every year, you have to file an income tax return. On this paper you will usually be obliged to make a
full disclosure of all bank accounts, shares, and other assets that you own - inder threat of
severe penalties, including jail, for non-disclosure.
The solution to this is not to keep your assets in other countries, most high-tax countries tax their citizens on their global income and , accordingly, require that all assets (even non-taxable) be disclosed, regardless of where they happen to be. Even if you own, say, aloss-making company in another country,or a non-interest bearing bank account (well, they do exist) somewhere you will be legally obliged to disclose this fact on your income tax return.
Some countries, including the U.S., even demand that citizens disclose the benificial ownership of shares, etc., to guard against such assets being legally kept a secret by having them officially registered as belonging to someone else - like an attorney, for instance. The management of a trust can be two-tiered. On the top of the pile is the Protector, it is up to that person to make sure that the trust's charter is adhered to and that the rules laid down for the dispensing of the trust's assets are followed. The role of the protector is purely that of a supervisor with veto power over the trustees and power to fire them in his sole discretion. The day to day affairs of the trust are handled, not by corporate officers but by co-called trustees. The Trustee will make all the decisions concerning the investments and disbursements of funds made by the trust. If the trust wishes to open a bank account, or buy a yacht (in keeping with the trust's charter, of course) then it will be the board of trustees which has to arrive at this decision and sign the papers.
But, as you will already have guessed, the trustees may decide to sign a power of attorney to someone else who can then, in effect, do whatever he or she wishes on behalf of the trust, at his sole discretion - without having to ask permission. Now, if you own the assets that you either do not wish to disclose or wish to guard against future seizure, confiscation or nationalisation by your home government, you may give your tactics a
"veneer of legality" bt conducting your financial affairs through the use of trust and one or more corporations.
To many people, corporations are essential tools in making money, discharging liabilities or owning assets globally; often in deep secracy. A corporation or trust is what lawyers call a "legal entity". Whereas a company does not eat, sleep or go to the movies, it may own just about anything you care to mention: bank accounts, stocks, bonds, investments, cars, boats, and even areoplanes. So may a trust (foundation).
The distinction between a "corporation" and a mere "company" is that the former is, by its very defination, a seperate legal entity as opposed to an unincorporated, personally-owned company. A corporation may go bankrupt and leave creditors, including tax men, holding the short end of the stick. An unincorporated company will be inextricably linked to its owner(s). If an unincorporated company defaults on a dent or a payment, creditors may immediately turn to the owner and demand payment from him, which is a pretty good reason why you should never operate any business accept from behind the protection of a corporation. That way, you areonly liable for a loss up to whatever capital you have invested in the business, but no claim can be made against you personally in the event that the corporation folds or closes with a negative net worth.
Unless, of course, fraufulent conduct by the owner(s) or manager(s) can be proved. Only rarely are owners or managers held personally liable for losses stemming from fraud or gross misconduct, which you should take to read as - only in cases where criminal misconduct (or outright fraud) can be proved. Proving such claims may take years.
This is the major reason why dejected creditors usually take their licks and abstain from pursuing the matter further. Shares in a corporation have to be owned by someone - or something. Usually, shares are held either by ordinary shareholders, by one or more other companies, institutions or trusts. But a corporation cannot own itself. Someone has to own the shares, which also means that someone may be taxed on the wealth represented by the value of the shares, or the dividends or even on the capital gains realizes when the shares are ultimately sold (or the corporation is successfully liquidated).
Enter trusts - or foundations, as they are sometimes called. As opposed to a company or corporation, no one can own a trust. By definition, a trust is not only a seperate, legal entity, but also "owns itself". No physical or
legal person may "own" even the tiniest little share of the trust. And that, exactly, is why trusts are so phenomenal in their potential uses. Let us say, for instance, that you live in a high-tax country with very strict tax laws. Every year, you have to file an income tax return. On this paper you will usually be obliged to make a
full disclosure of all bank accounts, shares, and other assets that you own - inder threat of
severe penalties, including jail, for non-disclosure.
The solution to this is not to keep your assets in other countries, most high-tax countries tax their citizens on their global income and , accordingly, require that all assets (even non-taxable) be disclosed, regardless of where they happen to be. Even if you own, say, aloss-making company in another country,or a non-interest bearing bank account (well, they do exist) somewhere you will be legally obliged to disclose this fact on your income tax return.
Some countries, including the U.S., even demand that citizens disclose the benificial ownership of shares, etc., to guard against such assets being legally kept a secret by having them officially registered as belonging to someone else - like an attorney, for instance. The management of a trust can be two-tiered. On the top of the pile is the Protector, it is up to that person to make sure that the trust's charter is adhered to and that the rules laid down for the dispensing of the trust's assets are followed. The role of the protector is purely that of a supervisor with veto power over the trustees and power to fire them in his sole discretion. The day to day affairs of the trust are handled, not by corporate officers but by co-called trustees. The Trustee will make all the decisions concerning the investments and disbursements of funds made by the trust. If the trust wishes to open a bank account, or buy a yacht (in keeping with the trust's charter, of course) then it will be the board of trustees which has to arrive at this decision and sign the papers.
But, as you will already have guessed, the trustees may decide to sign a power of attorney to someone else who can then, in effect, do whatever he or she wishes on behalf of the trust, at his sole discretion - without having to ask permission. Now, if you own the assets that you either do not wish to disclose or wish to guard against future seizure, confiscation or nationalisation by your home government, you may give your tactics a
"veneer of legality" bt conducting your financial affairs through the use of trust and one or more corporations.
No Comment
Labels:
Business Informations
Any business' best resource is the customer who's already done business with them. This customer will be the one who provides return business, and refers new business. How can you insure that you get those referrals, though? As anyone knows, people will be more inclined to pass on information about bad experiences than good experiences. So, you have to give them an incentive.
The best way to do this is to run a REFERRAL CONTEST.
Give each one of your customers a supply of cards they can give out to their friends. A good idea is to use your business card, and get a rubber stamp designed to stamp this message on the back: "Send a friend! You will get a one coupon good for a XX% discount for each new customer who brings this card in! Good through XX-XX-XX. Add the new customer's name.
Insert the discount you want to give the person making the referral, and the expiration date. Two good ideas are to either offer a prize to the person who sends in the most referrals, or put all the cards that are brought in into a box and hold a drawing at the end of the promotion, with both the person making the referral and the new customer getting a prize. It's important that you publicize this contest. A contest is no good if nobody knows about it. So, put a big sign about it in your store. Put an ad in the free weekly paper in your area and in any freebie advertiser tabloids. Print up some flyers and put them up in places where people will see them.
Referral contests work especially well for service businesses, like hair salons, auto mechanics & body shops, dry cleaners, video stores, caterers & photographers. Any business that relies on expanding it's clientele can
successfully grow from a referral contest
The best way to do this is to run a REFERRAL CONTEST.
Give each one of your customers a supply of cards they can give out to their friends. A good idea is to use your business card, and get a rubber stamp designed to stamp this message on the back: "Send a friend! You will get a one coupon good for a XX% discount for each new customer who brings this card in! Good through XX-XX-XX. Add the new customer's name.
Insert the discount you want to give the person making the referral, and the expiration date. Two good ideas are to either offer a prize to the person who sends in the most referrals, or put all the cards that are brought in into a box and hold a drawing at the end of the promotion, with both the person making the referral and the new customer getting a prize. It's important that you publicize this contest. A contest is no good if nobody knows about it. So, put a big sign about it in your store. Put an ad in the free weekly paper in your area and in any freebie advertiser tabloids. Print up some flyers and put them up in places where people will see them.
Referral contests work especially well for service businesses, like hair salons, auto mechanics & body shops, dry cleaners, video stores, caterers & photographers. Any business that relies on expanding it's clientele can
successfully grow from a referral contest
No Comment
Labels:
Business Informations
Many women complain about not having any credit. Those complaining are those who REALIZE that they do not have credit, single women or divorced women, specifically. However, there are many married women who have no credit because financial matters are handled by their husbands, and they are not even aware that they are without any type of credit rating. This is a large problem in America today.
Divorce seems to be the predicament that taunts women in search of their own good credit ratings. Either the wife did not have any of her own credit during the marriage, or the credit she shared with her husband took a bad turn during the divorce. The key to your credit success, regardless of your marital success, is that you build your own "sole and separate" credit. There are many benefits to be gained. First, in the event that the marraige does not work out, each spouse may part with their own credit. If the wife was always on time with her payments and the husband was poor with his payment schedule, they should be able to part ways with her credit intact.
Another good reason to have separate credit is in the event a financial tragedy comes your way, leaving you with no alternative but to file banckruptcy. It might be possible that one partner could file while the other remains clear. If your husband currently has all the credit, have him place you on his accounts as a "sharer" of the account. You want to be sure you share the account but not the contractual liability. This way you will NOT be responsible for his errors. If it does show as a negative on your rating, you will be able to dispute it as you did only share the account. If the account is in good standing, work on getting it on your credit rating as you may take the responsi-bility for the good rating. For men in similar situations, try the same method.
If neither the wife or the husband have any credit, then both would sign the account as "joint" in privileges and contractual liability. Continue this process until you both have enough credit to get credit singularly. Then, as your new sole and separate accounts begin to get established, start closing the joint accounts you once shared. The purpose of this is to establish your credit as "sole and separate".
Consider also the use of a joint checking account. A clean checking history is very helpful in building credit, however, be wary if your spouse is particularly neglectful when maintaining a checking account-the end result
could cause more harm than good.
Divorce seems to be the predicament that taunts women in search of their own good credit ratings. Either the wife did not have any of her own credit during the marriage, or the credit she shared with her husband took a bad turn during the divorce. The key to your credit success, regardless of your marital success, is that you build your own "sole and separate" credit. There are many benefits to be gained. First, in the event that the marraige does not work out, each spouse may part with their own credit. If the wife was always on time with her payments and the husband was poor with his payment schedule, they should be able to part ways with her credit intact.
Another good reason to have separate credit is in the event a financial tragedy comes your way, leaving you with no alternative but to file banckruptcy. It might be possible that one partner could file while the other remains clear. If your husband currently has all the credit, have him place you on his accounts as a "sharer" of the account. You want to be sure you share the account but not the contractual liability. This way you will NOT be responsible for his errors. If it does show as a negative on your rating, you will be able to dispute it as you did only share the account. If the account is in good standing, work on getting it on your credit rating as you may take the responsi-bility for the good rating. For men in similar situations, try the same method.
If neither the wife or the husband have any credit, then both would sign the account as "joint" in privileges and contractual liability. Continue this process until you both have enough credit to get credit singularly. Then, as your new sole and separate accounts begin to get established, start closing the joint accounts you once shared. The purpose of this is to establish your credit as "sole and separate".
Consider also the use of a joint checking account. A clean checking history is very helpful in building credit, however, be wary if your spouse is particularly neglectful when maintaining a checking account-the end result
could cause more harm than good.
Subscribe to:
Posts (Atom)
